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Project Guidelines

Grameen LABS is a ‘Special Project’ under Swarnajayanti Gram Swarojgar Yojana (SGSY) of the Ministry of Rural Development (MoRD), Government of India, aimed at skill development of disadvantaged rural youth in the country, with a view to providing them with jobs / placements.

The project is implemented by Dr. Reddy’s Foundation (DRF), under its Livelihood Advancement Business School (LABS) vocational training program.

In Phase I (Pilot Phase) of the project, which was concluded in November 2007, the following states were covered: Jammu & Kashmir, Rajasthan, Gujarat, Bihar, Uttar Pradesh and Tamil Nadu.

Under a Tripartite MoU between MoRD, National Institute of Rural Development (NIRD) and DRF, Phase II of the project is currently under implementation across India, aimed at providing placement-linked skill development to 47,127 rural youth living Below the Poverty Line (BPL).

Key activities undertaken by DRF under the Project include:

• Market Research to map the beneficiary communities and local livelihood options, and build corporate stakeholding to facilitate placements.
• Preparation of job-oriented curricula in accordance with industry requirements. This includes life skills, social skills and coping mechanisms.
• Individual Youth Development Plan to assess the beneficiaries’ individual needs, with a view to addressing them effectively.
• Work Readiness Module to help the beneficiaries become job-ready and cope with workplace responsibilities.
• Business-to-Youth (B2Y) Network with prospective employers, with a view to getting suitable entry-level positions for the beneficiaries in various domains.

Funds for the Project are released by the Ministry of Rural Development, Government of India, through NIRD.

Program coordination, monitoring and evaluation of the project is done by a Project Monitoring Committee constituted by NIRD, under the Chairmanship of the Director General, NIRD.